" An Amazing Secret That Can Take Your Business To The Top Of The Local Business Search Results… And It’s Free To Try! "
Making the top of the local buiness search results will drive lots of new business and sales because 95% of people searching locally for businesses such as yours will see your business listing!
But first, there is the small problem of topping the local search results on search engines such as Google, Bing, and Yahoo...
A study released by BrandMuscle a few years back revealed that only 3% of small and medium businesses are using experts and external agencies to handle their marketing, with the majority, over 63% choosing to do the marketing themselves.
Among the more popular local business marketing tactics in 2019 it was found that Facebook, Messaging (including direct mail and email), websites, and SEO or search engine optimization were top on the list.
While its a good thing for small and local business owners to get hands-on with Facebook marketing, direct mail and email or Snapchat, SEO is another beast altogether and most marketing experts recommend that you should outsource it whenever possible.
You see search engine optimization is always a moving target, and likely to remain so for the foreseeable future. The search engines are getting smarter and smarter, and as Google, Bing, etc get smarter so does the average searcher looking for your product or service online.
The average Googler has become smarter – and shall we say, lazy? And so, while you are optimizing your web pages for search terms such as “locksmith in Atlanta” or even better, “locksmith in Buckhead”, your prospects are typing search terms such as “locksmith near me” or locksmith nearby” in the search engine.
The search term “locksmith near me” gets used a whopping 150,000 times a month in the USA alone! Customers increasingly are also choosing to get more and more specific, for example by using zip and area codes when searching for services and local businesses.
While this might seem to make it easier for the do-it-yourself search engine optimizer, the point is that SEO is not something you are going to learn once and be done – or to optimize your web pages once and be done. This means continuous learning, continuous optimizing, and staying on top of the latest trends – and it can get to be time consuming!
As a small business owner you need the time to get to know your customers better, to stay in touch with them, and to improve their experience when they interact with your business.These things make a bigger impact on your bottom line in the long run than chasing after new customers!
Most marketing gurus will tell you that getting old customers coming back and all your customers buying more from you beats getting new customers any time. And so, while SEO will bring in new customers, it isn’t worth a lot of your time. That time is better spent engaging your existing customers and building your online reputation.
And talking of building your online reputation, this is where SEO can really help if you go about it right...because good SEO strategies, by default, help to combat negative mentions of your business.
I could list other reasons why you should outsource the SEO for your websites and other web properties. But for now let me just give you my recommendation… Learn as much as you can about optimizing your web properties just so you know what’s good SEO and what’s bad. Then outsource it.
Here's a great service you should consider... they offer you the "performance payments" option - if you don't top the search results for your chosen keywords that your customers use to find businesses such as yours, you don't pay. Click here to learn more about this performance-based SEO service